Price ~ $51.36
Discover the international bestseller that transformed high-end selling with SPIN Selling by Neil Rackham. This groundbreaking resource unveils the revolutionary SPIN strategy – Situation, Problem, Implication, Need-payoff – based on 12 years of extensive research and a $1 million investment by the Huthwaite corporation. Learn from Rackham, former president of Huthwaite and advisor to leading companies like IBM and Honeywell, on how to effectively sell high-value products and services using simple, practical techniques. With real-world examples, insightful graphics, and compelling case studies, SPIN Selling is the million-dollar key to unlocking record-breaking sales performance in major accounts.
💡 Success Stories & Feedback:
Welcome to our review of SPIN Selling by Neil Rackham! As experts in the field of high-end sales, we can confidently say that this book is a game-changer for anyone involved in selling or managing a sales force. One of the key features of SPIN Selling is its revolutionary SPIN strategy, which focuses on Situation, Problem, Implication, and Need-payoff. This strategy, backed by 12 years of extensive research and real-world examples, has been proven to dramatically increase sales volume from major accounts.
Neil Rackham, with his extensive experience advising leading companies like IBM and Honeywell, delivers valuable insights into selling high-value products and services that you won’t find in traditional sales books. By following the practical and easy-to-apply techniques outlined in SPIN Selling, readers can unlock the secrets to success in major sales and understand why conventional selling methods often fall short in this arena.
With illuminating graphics, informative case studies, and hard research data, SPIN Selling offers a million-dollar key to achieving record-breaking high-end sales performance. If you’re looking to take your sales game to the next level, SPIN Selling is a must-read that will equip you with the tools and knowledge needed to excel in the world of high-end selling.