The Marketing Club has joined forces with SMK to provide professional development courses to marketers in Australia and New Zealand. This collaboration is aimed at assisting TMC’s large membership in overcoming challenges related to staying updated with professional development amidst time constraints and changing trends.
Through this partnership, TMC members will have access to discounted professional courses offered by SMK, covering diverse topics such as Marketing AI, Google Ads, LinkedIn for B2B, and email strategy. Furthermore, members will benefit from early access to whitepapers, trend briefings, and on-demand learning materials.
SMK, a digital training provider established in 2010, caters to over 10,000 marketing and communications professionals annually. James Fitzgerald, SMK’s Executive Director of Programming, emphasized the difficulties marketers face in prioritizing training due to their busy schedules. By teaming up with TMC, the aim is to provide accessible and practical learning opportunities to TMC’s extensive community.
The rollout of this collaboration is set to begin soon, targeting marketers in both Australia and New Zealand. The initiative is designed to offer flexible educational solutions that align with the current needs and challenges faced by marketing professionals.
TMC Founder Chanel Clark expressed her motivation for creating TMC, highlighting the importance of continuous learning in the marketing field. She emphasized the value of SMK’s content in providing practical and real-world marketing education to TMC members, meeting them at their current skill levels and needs.
With over 85 events hosted in the past three years, TMC has established a strong community of marketers. A recent survey revealed that a majority of members struggle to maintain their professional development due to time constraints and the relevance of available resources.
Through co-branded events, live sessions, and feedback-driven initiatives, the partnership between TMC and SMK aims to bridge the gap between marketers and accessible, high-quality education. By offering a range of courses and resources tailored to the needs of marketing professionals, the collaboration seeks to empower TMC members in enhancing their skills and knowledge.
As the marketing landscape continues to evolve rapidly, partnerships like these play a crucial role in equipping professionals with the necessary tools and insights to thrive in the industry. By combining the expertise of TMC and SMK, marketers in Australia and New Zealand are set to benefit from tailored professional development opportunities that cater to their specific needs and challenges.
Looking ahead, this initiative represents a strategic move towards fostering a culture of continuous learning and growth within the marketing community. By providing accessible and relevant educational resources, TMC and SMK are paving the way for marketers to stay ahead of industry trends and drive impactful results in their roles.
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