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Uncover the secrets of successful luxury brand management with the best-selling guide by renowned experts Jean-Noël Kapferer and Vincent Bastien. This definitive work on luxury brand strategy distinguishes between premium and luxury brands, challenging traditional marketing norms. The fully revised second edition delves into the diverse interpretations of ‘luxury’ across markets, showcasing profitable business models and original strategies used by iconic global brands. With a new focus on online marketing and the impact of social media, this book solidifies its position as the ultimate authority on luxury strategy.
💡 Success Stories & Feedback:
Immerse yourself in the world of luxury brand management with “The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien. As experts in the field, we can attest to the invaluable insights offered in this bestselling guide. One key feature that sets this book apart is its ability to define the essence of luxury brands, distinguishing them from premium counterparts. The authors delve into the strategies used by iconic brands like Ferrari, Louis Vuitton, and Chanel, offering a blueprint for success in the competitive luxury market.
Moreover, the second edition of “The Luxury Strategy” takes a deep dive into the evolving landscape of luxury across different markets. It explores how digital developments and social networks have impacted the industry, providing valuable information for brands looking to thrive in the digital age. Whether you’re a seasoned luxury brand manager or a newcomer to the field, this book is a must-read for anyone looking to elevate their brand strategy. Trust us, you won’t be disappointed with the wealth of knowledge and expertise found within these pages.