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Uncover the secrets to successful luxury brand management with the bestseller, “The Luxury Strategy,” authored by renowned experts Jean-Noël Kapferer and Vincent Bastien. This comprehensive guide offers a unique blueprint for luxury brands and companies, distinguishing between premium and luxury products while challenging traditional marketing norms. The fully revised second edition delves into the diverse meanings of ‘luxury’ in various markets, showcasing successful business models of iconic brands like Ferrari, Louis Vuitton, and Chanel. With a new section on online marketing and the influence of social media, this book solidifies its status as the ultimate authority on luxury strategy.
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Discover the ultimate guide to luxury brand management with “The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien. At our fingertips, we have the expertise of two world-renowned experts in luxury branding, providing a comprehensive blueprint for success in the luxury market. This book not only distinguishes between premium and luxury brands but also challenges conventional marketing strategies, offering a fresh perspective on effective brand management.
One key feature of this bestselling guide is its exploration of the diverse meanings of ‘luxury’ across different markets, making it a valuable resource for businesses looking to thrive in the global luxury landscape. Additionally, the book delves into the strategies that have propelled iconic brands like Ferrari, Louis Vuitton, and Chanel to international success, shedding light on the original methods behind their transformation.
With a brand new section on online marketing and the impact of social networks, “The Luxury Strategy” has solidified its status as the go-to authority on luxury brand management. Whether you’re a seasoned luxury brand professional or a newcomer to the industry, this book offers invaluable insights and strategies to take your brand to new heights.