Price ~ $30.79
This advertising book by Thomas Kemeny offers practical insights on writing effective copy, from headlines to scripts, based on his experiences in top ad agencies. It is a guide tailored for beginners in the industry, providing valuable lessons for the first few years of work. Unlike traditional advertising books, this one is written by someone still navigating their career, sharing real-world mistakes and lessons learned along the way. Get ready to learn from someone who is still in the trenches, offering fresh perspectives on the industry.
💡 Success Stories & Feedback:
This advertising book by Thomas Kemeny is a refreshing departure from the typical industry reads. We appreciate Kemeny’s hands-on approach, sharing his journey and practical advice for success in the ad world. His insights on writing effective copy, from headlines to scripts, are invaluable for newcomers and seasoned professionals alike. What sets this book apart is Kemeny’s relatable narrative, eschewing the typical lofty wisdom of industry veterans for a more down-to-earth perspective. We particularly enjoyed his candid reflections on his own mistakes and how he’s learned from them, making this a truly authentic and engaging read. Whether you’re just starting out or looking to refresh your skills, this book offers a fresh perspective on the industry that is both informative and inspiring.