Price ~ $92.56
This market-leading textbook on corporate communication remains the go-to choice for students and educators, offering comprehensive coverage of relevant topics. Updates in this edition include discussions on the impact of Covid-19 and hybrid working on employee communication, digital disruption, sustainability, and societal impact. With case studies featuring companies like Starbucks and Amazon, this textbook is a must-read for courses in corporate communication, organizational communication, and public relations. Written by Professor Joep Cornelissen, an expert in the field, this book provides valuable insights for understanding the evolving landscape of corporate communication.
💡 Success Stories & Feedback:
Welcome to our review of the market-leading textbook for corporate communication by Joep Cornelissen. We are excited to share with you the updates included in this latest edition. One key feature we love is the focus on the changing workplace dynamics post-Covid-19, including the impact of hybrid working on employee communication. Additionally, the inclusion of case studies from big companies like Starbucks, Amazon, Microsoft, and British Airways provides valuable real-world examples for students to learn from. As experts in the field, we appreciate the in-depth coverage of topics such as sustainability, social responsibility, and inclusion within organizations, making this textbook indispensable for communication courses. Overall, this textbook is essential for students and educators alike, offering a comprehensive and up-to-date look at corporate communication in today’s ever-evolving landscape.