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This market-leading textbook on corporate communication remains the go-to resource for students and educators. Updated to reflect the evolving workplace, it covers the impacts of the Covid-19 pandemic, digital disruption, sustainability, and social justice in organizations. Case studies on Starbucks, Amazon, Microsoft, and British Airways provide real-world insights. Ideal for courses in corporate communication, organizational communication, management communication, strategic communication, and public relations. Written by Joep Cornelissen, Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
💡 Success Stories & Feedback:
As experts in the field of corporate communication, we cannot recommend this textbook highly enough. The thorough updates to reflect the ever-evolving landscape of the workplace, including the impacts of the Covid-19 pandemic, digital disruption, and the rise of sustainability and social responsibility, make this textbook a must-have for students and educators alike. The inclusion of case studies featuring industry giants such as Starbucks, Amazon, and Microsoft provides real-world context and practical insights that are invaluable for understanding the intricacies of corporate communication. Joep Cornelissen’s expertise shines through in every page, making this textbook an essential resource for courses in corporate communication, organizational communication, management communication, and more. Whether you’re a student looking to deepen your understanding of the subject or an educator seeking a comprehensive and up-to-date textbook for your course, this is the definitive choice for you.