Price ~ $70.74
In today’s business landscape, traditional marketing approaches may fall short when dealing with major companies worth more than some countries’ GDPs. “A Practitioner’s Guide to Account-Based Marketing” introduces readers to account-based marketing (ABM), a client-centric strategy that focuses on individual accounts to enhance relationships, reputation, and revenues. This updated second edition offers a step-by-step process for implementing ABM tools and techniques, along with insights from industry professionals and case studies from renowned organizations like Fujitsu, Microsoft, and O2. With a focus on developing the necessary competencies for ABM and managing a successful ABM career, this guide is a valuable resource for marketers looking to excel in B2B marketing.
💡 Success Stories & Feedback:
We are thrilled to recommend “A Practitioner’s Guide to Account-Based Marketing” to all marketers looking to excel in B2B marketing. This comprehensive guide offers a clear, step-by-step process for harnessing ABM tools and techniques to set up successful ABM programmes. One of the key highlights of this updated second edition is the additional discussion on how ABM initiatives can be seamlessly integrated into a business, along with new material on quantified value propositions and updated wider research.
With insights from industry professionals and case studies from renowned organizations like Fujitsu, Infosys, and Microsoft, readers can expect practical guidance on developing the necessary competencies for account-based marketing and managing their ABM careers. The meticulously researched content of this guide will undoubtedly help marketers build stronger relationships, enhance their reputation, and increase revenues in important accounts. We believe that “A Practitioner’s Guide to Account-Based Marketing” is a must-have resource for any marketer looking to thrive in today’s complex business landscape.