Phenom, an applied AI company, recently showcased Human Resource success stories at their Customer Obsession Day event, focusing on the value realization with AI and automation. The event highlighted how organizations are leveraging HR technology investments to drive measurable business outcomes, a crucial aspect considering that only 35% of companies trust that HR tech will deliver results, as per Gartner data.
During the event, customers shared their strategies for success, emphasizing Phenom’s customer-centric support and service approach. The lineup of talent leaders from various industries, including Bright Horizons, Coles Group, and UPS, provided real-world insights into how they have maximized the impact of HR technology investments within their organizations.
Phenom’s methodology for value realization encompasses four key stages: Foundations of Value Realization, Value Launch, Value Expansion & Adoption, and Value Growth. These stages guide organizations in moving from initial HR tech investment to sustained business impact, showcasing a roadmap for long-term success in leveraging technology for HR functions.
Customer Obsession Day 2025 builds upon Phenom’s commitment to customer success, offering comprehensive support packages and hands-on enablement programs like the AI & Automation Bootcamp. These initiatives aim to empower HR professionals and talent leaders in effectively utilizing AI and automation tools to enhance hiring, development, and retention processes at scale.
Mark MacDonald, SVP at Phenom, emphasized the importance of AI and automation in modern workforce management, highlighting the need for organizations to trust in the value that HR technology can deliver. By providing a platform for customers to share their success stories and practical strategies, Customer Obsession Day aims to inspire confidence and transparency in the adoption of HR tech solutions.
Phenom’s Intelligent Talent Experience platform integrates AI, automation, and personalized experiences to streamline HR processes and drive sustainable transformation within organizations. The company’s accolades, including recognition in various industry awards, attest to its innovative approach in reshaping talent acquisition and management practices.
As the HR tech landscape continues to evolve, events like Customer Obsession Day serve as valuable platforms for knowledge sharing and best practice exchange among industry professionals. By fostering a culture of customer obsession and continuous improvement, Phenom remains at the forefront of driving innovation in the HR technology space, ultimately empowering organizations to optimize their talent strategies and achieve long-term success.
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